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Moldova to host the "No cash" (Fără cash) national campaign.

Moldova to host the "No cash" (Fără cash) national campaign.

The campaign, officially launched on April 25, will be conducted by the Moldovan Banks Association in partnership with Visa and with the support of the Future Technologies Activity (FTA), funded by USAID, Sweden and the United Kingdom. It is worth noting that Moldova has registered an unprecedented growth in cashless payments in recent years (about 188 million transactions in 2023). However, Moldovan citizens remain skeptical of all non-cash payment methods, be it paying bills online, paying for purchases with a bank card or using an e-wallet. This reluctance is fueled by a number of fears and concerns of the population regarding banking technologies: the security of transactions, the possibility of forgetting the card pin code or the uncertainty of being able to make a cashless payment. The "Cashless" campaign is designed to help overcome such fears and stimulate an increase in the number of cashless payments. The launch of the campaign will take place on April 25 at Artcor. It will be attended by Anca Dragu, Governor of the National Bank of Moldova, Dumitru Alaiba, Minister of Economic Development and Digitalization, Sergiu Rabii, Program Director of the Future Technologies Activity, Dorel Noroc, President of the Moldovan Banks Association, Visa representatives, etc. // 24.04.2024 - InfoMarket.

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